Social media’s influence is causing Gen Z’s interest in skilled trades to rise, according to a report by Thumbtack – something a trade organization co-director said is “inspiring and eye-opening.”
“55% of Gen Zers are considering a skilled trade career (up 12% from last year) – including 72% of those with a college degree,” Thumbtack’s report stated.
Thumbtack is a company that helps people “care for and improve their homes” by finding a skilled tradesman nearby.
“84% of both Gen Zers and their parents express high respect for the skilled trades,” according to Thumbtack’s report.
The report shows that social media is a driving force behind Gen Z’s interest in trades, with “67% of Gen Zers – including 78% of those with a college degree – [saying] social media has increased their interest in these professions.”
“Skilled trades professionals are driving this trend, with 60% of pros saying that their careers are becoming increasingly ‘Instagrammable,’” the report stated, which feeds Gen Z’s desire to “[keep] it real” and “see both the good and bad parts of ‘a hard day’s work.’”
Ahead of social media, however, parents are the top influence as it concerns Gen Z’s career choice, according to the report.
Reasons Gen Z is attracted to the skilled trades are “the ability to earn money and work right away, to pursue a career they enjoy, and to learn new skills.”
These are “all attributes [skilled] pros rate as better than other industries,” the report stated. “Compared with an office job, the trades offer an opportunity to run your own company, control your own schedule, and pursue a career you enjoy.”
Unfortunately, “only 41% of [Gen Z] reported having any access to trade programs in school, effectively cutting off a pathway to well-paying skilled trades jobs for students every year.”
“When such programs are provided, however, Gen Z embraces them: 83% of Gen Zers who’ve taken shop class said it was their favorite subject,” according to the report.
Gen Z is “most interested in trade careers as engineers, electricians, carpenters, welders, general contractors, and plumbers,” which is “good news for both Gen Z and our communities,” the report stated.
“Gen Z college graduates are seven times more likely to regret attending college than pros who attended trade school,” according to the report. “And 83% of pros would still choose a skilled trades career if they could turn back the clock and decide again.
“80 percent of parents agree learning a skilled trade can be a better pathway to economic security than going to college,” Thumbtack said in another release. “Yet 77 percent of parents still say they’ve encouraged their children to attend a four-year college.”
Mark Hedstrom, co-executive director of Skilled Careers Coalition, told The Center Square that “there was a time when a college degree provided automatic entry into a lifelong, fulfilling career.”
“Today many young people graduating from college find themselves saddled with loan debt and unable to find a job in their field of choice,” Hedstrom said. “Skilled careers provide young people with an alternate path to success.”
Skilled Careers Coalition “looks to inspire the next generation of talent to pursue a skilled career and streamline the talent ecosystem to close the skills gap,” according to its website.
“Demand for talented professionals across a vast array of skilled trades and industries is higher than it’s ever been,” Hedstrom said.
“For young people to see others like them on social media working with their hands, earning a great living, and literally getting the job done, is both inspiring and eye-opening,” Hedstrom said. “Colleges and universities and the military are great career options for some, but for millions of high schoolers and those in the Gen Z set, these options either lack appeal, or just don’t work.”
Hedstrom also told The Center Square that although in its own study it found that guidance counselors, parents, and friends are the top career influencers for students, Skilled Careers Coalition is jumping onto the social media bandwagon with its Skills Jam entertainment brand.
“With the goal to inspire the next generation of master builders, welders, plumbers, creators and fixers, Skills Jam is a story- and information-sharing social media platform about the skilled trades for youth by youth,” Hedstrom said.
Thumbtack surveyed 1,000 Gen Zers, 1,000 Gen Z parents, and 1,233 Thumbtack Pros – those in a skilled trade –in July and August of 2024 for its study.
